Privacy Policy

Last Updated: October 2025

William Sea Fashion Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.williamseafashion.co.uk and make purchases from our store.

2. Information We Collect

Personal Information:

• Name, email address, phone number
• Billing and shipping addresses
• Payment information (processed securely through our payment provider)
• Order history and preferences
• Account credentials (if you create an account)

Automatically Collected Information:

• IP address, browser type, device information
• Cookies and similar tracking technologies
• Website usage data and analytics

3. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders
• Communicate with you about your orders and account
• Send marketing communications (with your consent)
• Improve our website and customer service
• Comply with legal obligations
• Prevent fraud and ensure security

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on:

• Contract Performance: To fulfil orders and provide services
• Legitimate Interests: To improve our services and prevent fraud
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with tax and accounting requirements

5. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Payment processors, shipping companies, email service providers
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger or acquisition

We do not sell your personal information to third parties.

6. International Data Transfers

Your data may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place through:

• Standard Contractual Clauses approved by UK authorities
• Adequate security measures and data protection agreements

7. Your Rights Under UK GDPR

You have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we use your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing at any time

To exercise these rights, contact us at williamsea.wsuk@gmail.com

8. Data Retention

We retain your personal data for:

• Order information: 7 years (UK tax requirements)
• Marketing data: Until you unsubscribe or request deletion
• Account data: Until you request account deletion

9. Cookies

We use cookies to enhance your browsing experience. You can manage cookie preferences through your browser settings. Essential cookies are necessary for the website to function properly.

For more information, please see our Cookie Policy.

10. Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• SSL encryption for data transmission
• Secure payment processing
• Regular security assessments
• Access controls and staff training

11. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website with an updated date.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

Email: williamsea.wsuk@gmail.com
Phone: +44 7451 233391
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
ICO Registration: ZC012925

14. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113
ICO Registration Number: ZC012925